CHALLENGE: Create a video compelling agents to learn about and sell FloodSmart, the only flood insurance available in the US, and an important government offering that many agents saw as overly complicated, with too much paperwork and too little revenue.

SOLUTION: A film noir style animated character with a bit of tongue-in-cheek humor promotes the benefits and simplifies the process of selling flood in an engaging, shareable, video that encourages agents to get with the program.

ROLE: Concept, Copywriter, Producer