CHALLENGE: American Express Travel and Ogilvy New York asked The Human Expansion Co. to create an extra-sensory immersive experience touring one of their partner hotels and showcasing their luxury concierge service for what would be the first virtual reality marketing initiative from the financial services company.

SOLUTION: A cutting edge moving 360° luxury virtual reality experience with a custom orchestrated binaural audio track designed to cue viewers to engage with the entire spherical viewing window takes audiences on a day in the life journey through a VIP stay at the brand new Waldorf Astoria Beverly Hills.

The VR experience ended with a prompt to view a cocktail. Upon removing their headsets, viewers at specially staged events were greeted by the same cocktail, creating a sensory tie-in to ground the virtual experience in the real world.

ROLE: Director, Executive Producer