CHALLENGE: Create the first virtual reality marketing initiative for American Express to promote a new digital concierge service and help launch of the Waldorf Astoria Beverly Hills hotel.

SOLUTION: A moving 360° luxury virtual reality experience with a custom orchestrated binaural audio track designed to cue viewers to engage with the entire spherical viewing window takes audiences on a day in the life journey through a VIP stay at the brand new Waldorf Astoria Beverly Hills.

At the cutting edge of VR in 2017, the experience bridged the real and the virtual with sensory tie-ins and a prompt for viewers to remove their headsets and discover the same cocktail from the VR experience awaiting them in reality.

ROLE: Director, Executive Producer