CHALLENGE: Leverage the building of a plastic tiny house by Zack Giffin—star of tv’s Tiny House Nation—to present plastics as an environmentally friendly solution for building materials.

SOLUTION: Use the power of cinema, sweeping Colorado mountain locations and Zack’s personal narrative to create an HGTV style mini-show and make the tiny house feel like a larger than life tool in the fight for a sustainable world. The documentary we created debuted on the front page of Yahoo! News.

ROLE: Creative Director (Art + Editorial), Executive Producer