CHALLENGE: Working within a limited budget, create one of a kind live-recorded VR concert videos featuring DNCE and Demi Lovato, leveraging the 360° medium to welcome members to the exclusive world of entertainment available for Marriott Rewards elite members.

SOLUTION: We activated the 360° space and stretched our budget by limiting production precisely placed static cameras and highlighted specific moments with graphics and VFX that complimented the songs and wrapped around the camera in 3D space, encouraging viewers to engage and look around.

ROLE: Creative Director