Challenge: For one of my first projects at Yes &, I was asked to help create a print campaign to spread regional awareness of the agency’s differentiating values and the services it offers.

SOLUTION: Market the agency’s core values as if they were consumer products, such as a perfume bottle full of the essence of creativity. We created five curiously eye-catching ads that were printed in local Washington, DC newspapers, inviting readers to “experience” the agency’s values.

ROLE: Creative Director, Art Direction