CHALLENGE: The Trade Desk asked for an engaging yet minimalist tv spot that would advertise their proprietary consumer behavior data and convey the importance of the right data for success in retail.

SOLUTION: A data-driven, infographic inspired tour of the retail world, from Main Street to back-end KPI analyses, integrating seamless transitions with a touch of motion magic to position The Trade Desk more than a step above the competition.

ROLE: Creative Director