CHALLENGE: Kogo Now asked the video marketing department at American University to create a video promoting it’s new magazine, which explored the effects of targeted marketing tactics on children.

SOLUTION: We created a mash-up style video showing a child assaulted by a barrage of targeted ads for candies, sweets, fast food and other CPG and fast food items predominantly targeting children, and drawing off research in the article we were promoting, we forecast the effect this marketing effort would have on children.